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5 Friendly Video Marketing Tips to Grow Your Small Business

Man with video camera

As we continue to dive deeper into the Top 5 Marketing Trends of 2024, the next subject we're tackling is adding video content to your digital marketing strategy to engage your audience. Video marketing is a fantastic way to connect with your target market, boost brand awareness, and drive more traffic and sales.


Before you start creating videos, it's important to have a plan in place - like with adding any

new marketing strategy to your arsenal. What are your goals for the video? How will you measure success? What type of content do you want to create? These are all questions that need to be answered before you begin filming.


Read below the 5 tips to get your business started with creating and publishing your videos.


Storytelling that Tugs on Heartstrings

Girl with emoji balloons standing in front of a colorful wall

One of the most powerful tools in video marketing is the art of storytelling. People love stories that evoke emotion and resonate with them on a deeper level. So, think about your business's story and how you can weave it into your videos. Share personal anecdotes or highlight how your products or services have made a positive impact on your customers' lives. When you connect with your audience on an emotional level, they'll be more likely to remember you and become loyal customers.


You can also use Humor to make your videos more memorable. Humor is a great way to make your videos stand out from the crowd. It can also help you build rapport with your audience and make them feel more comfortable around you. So, don't be afraid to inject some humor into your videos. Just make sure it's appropriate for the subject matter and doesn't detract from the message you're trying to convey.

espresso shot

K.I.S.S.(Keep it Short and Sweet)

We live in a fast-paced world where attention spans are shorter than an espresso shot. That means your videos need to be concise and to the point. Aim for videos that are between 60 to 90 seconds long for most social media platforms (long form videos are great, too, but we'll have another post on that soon). Grab your viewers' attention from the get-go and deliver your message with clarity. Remember, brevity is the key to keeping your audience engaged and coming back for more. Keep your message simple and concise so that viewers can easily understand what you’re trying to say. If you have a lot of information to share, break it up into smaller videos or use graphics and text overlays to help explain things.


person filming jellyfish with their phone

Lights, Camera, Mobile Action

Did you know that a staggering amount of videos are watched on mobile devices? Is it really that much of a surprise? No, it's not. So, when you create your videos, making sure they are mobile-friendly goes without saying. Optimize them for different screen sizes and ensure that your visuals and text are clear and easy to read. By doing so, you'll reach a wider audience and make it easier for them to engage with your content.


Collaboration is the Secret Ingredient

female influencer holding a phone and making a peace sign with her hand

In the world of video marketing, collaboration is like adding sugar to your coffee. It makes everything sweeter! Partnering with influencers or other like-minded businesses can help you extend your reach and tap into new audiences. Just imagine the impact of a joint video campaign that combines the best of both your brands. It's a win-win situation that can bring more exposure and credibility to your business.


Make sure you already have a relationship with the company or individual you want to partner with before asking for the collaboration. Make sure they're a perfect match for your target markets and send them a personalized pitch on your ideas why they'd be a great fit for your campaign. Be flexible and open to negotiation, too. Remember, you're partners in this so it will pay to be adaptable.



social media like and love images on a piece of metal

Measure, Analyze, and Refine

Last but not least, don't forget the importance of tracking your video marketing efforts. Keep an eye on metrics like views, engagement, shares, and conversions. By measuring the effectiveness of your videos, you'll gain valuable insights into what's working and what's not. Analyze the data, identify trends, and make necessary tweaks to your strategy. Remember, every cup of coffee can be tailored to perfection, and so can your video marketing!


 

To sum it up, remember to tell your story, keep it short and sweet, optimize for mobile, collaborate with others, and always analyze your results. With these tips in mind, you'll create video content that resonates with your audience, builds brand loyalty, and ultimately helps your small business grow.


If you have any more questions or need any further assistance with your video marketing endeavors, don't hesitate to reach out to us at onpoint@browndoggroupllc.com. We're always here, ready to lend a hand and cheer you on.

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